Leading
the way for
a better future.
We are committed CHANGE AGENTS urgently helping to fix problems within the food system and inspire a movement. We believe in the healing powers of real foods sourced from nature, and we strive to make EPIC products — the right way— without sacrificing taste, quality, or the joy of delicious food. Giving people the opportunity to live a healthier life starts by creating products that consumers can actually trust.
Jason H. Karp
Founder and CEO
Jason H. Karp, Founder and CEO of HumanCo is driven by the passionate belief that improving health is the most effective strategy to increase global prosperity. Jason started HumanCo in 2019 with the goal of inspiring humans to demand better by showing that people can indeed have products that are both healthy AND epic. Jason’s health & wellness journey started in his early 20’s after being diagnosed with multiple auto-immune diseases and a degenerative eye disease that threatened to leave him blind by age 30. Against all odds, and through a fanatical commitment to making changes in his food and lifestyle, Jason cured himself through cleaner living. This journey inspired him to co-found Hu Products and Hu Kitchen with family in 2011. Hu is now one of the fastest growing snacking companies in the U.S. with a strict focus on transparent, simple ingredients to help everyone “Get Back to Human.” In addition to his health fanaticism, Jason led a successful 21-year career as a leader in the investment space and was Founder & CEO of Tourbillon Capital Partners – a $4b investment fund. Seeing the growing demand for healthy and clean products with better ingredients, Jason knew there was a better way to make the foods we love, and HumanCo was born.
When Jason isn’t changing the food system, you can find him spending time with his wife (Jessica, Co-Founder of Hu Products) and kids and playing tennis.
Ross Berman
Ross Berman is the Co-Founder of HumanCo and the Managing Member of HumanCo Investments. He founded and was Chief Investment Officer of Green Owl Capital Management and was a Co-Founder of BAM Capital Management. With 20+ years of investment experience in public and private markets, as well as a focus in the consumer space, Ross leads HumanCo Investments, identifying amazing, better-for-you brands to bring into the HumanCo portfolio, as well as opportunities to invest in companies who are mission-aligned in delivering better products for people and the planet. Ross received his B.S. in Accounting from the University of Wisconsin.
When Ross isn’t investing, you can find him pursuing his lifelong dream of playing competitive soccer.
Co-Founder & President HumanCo / Managing Member HumanCo Investments
Moshe Shalchon
President
Moshe Shalchon is the President of HumanCo Brands. Moshe has nearly two decades of experience across finance, operations, and investing, spanning multiple industries and stages of company development. He began his career as a management consultant, advising clients of all sizes across the full M&A lifecycle, including due diligence, valuation, transaction execution, and post-merger integration.
In 2018, Moshe partnered with Jason Karp and Ross Berman to form HumanCo. Since then, Moshe has held senior leadership roles across both the investment and operating sides of the business, serving as a central operator across the firm’s portfolio.
Moshe previously served as CEO of Cosmic Bliss, a HumanCo portfolio company, and most recently held the roles of Chief Financial Officer and Chief Operating Officer of HumanCo Brands, overseeing finance, operations, and cross-portfolio execution.